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VRAI "PROPER CHOCOLATE"

As part of a smaller packaging project for concept chocolate brand, Vrai, I was tasked to develop a slimline packaging design and also design for a selection box (with the possibility to be seasonal). To begin this design, i took to the companies main selling point. "Proper Chocolate". This chocolate uses 100% cocoa, supporting farmers and agricultural workers. To represent this, I also aimed for a more premium design ensuring that consumers have a concept of exclusivity when purchasing this premium chocolate. I achieved both these by using a premium and darker colour scheme. I chose the royal blues as they work well with the white space background chosen. These blues are also incredibly exclusive colours. To join this design, I included a original image of a cocoa bean spoon and converted the image into a more vibrant and cartoon vibe, matching well with the colour scheme.

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Published 22/10/2024

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